Michele Fraga Spadini

Welcome to my portfolio!

Feel free to learn more about me, my values, my background and my work

Who I'm:

Passionate about pets, traveling, studying languages, adventure videogames, fiction books, crafts and technology.

During my career, I discovered something I love: combining technology, empathy and writing to help users on their journeys, making experiences more intuitive, efficient and simple.

In my life and in my work, my main values are:

Communication

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Trust

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Empathy

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Inclusivity

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My portfolio:

Personal and volunteer projects:

UX Writing - Clubee

Telas de login, cadastro e dados pessoais em português

UX Writing - Registration Flow (PT/EN)

UX Writing - Conversational Flow

Website for Lawyer (CZ/EN)

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Skills:

UX writing: Strategic and humanized microcopies for apps, websites and chatbots, ensuring clarity, consistency and inclusivity;

Conversational design: Structuring conversational flows and creating dialogues for chatbots and virtual assistants, using platforms such as: Blip, IBM Watson Assistant and Dialogflow;
Chatbot curation: Continuous analysis and improvement of responses to improve understanding of dialogues;
Tests: Carrying out usability and readability tests to ensure the efficiency of the texts created.
Collaboration with multidisciplinary teams: Integrated work with UX, development and stakeholder teams to create user-centric products.

Tools:

Advanced:

Google Workspace - Docs, Sheets, and Presentations;
Office Suite - Word, PowerPoint, and Excel;
NLP and NLU;
Usability and readability testing;
Chatbot curation;
Generative AI chatbots
Development of conversational flows.

Intermediate:

Figma and Miro;
IBM Watson Assistant;
CSD and Double Diamond Matrix;
Scrum;
ClickUp;
CSS, HTML, and JavaScript;
ChatGPT, Copilot, Bing, Gemini, and DeepSeek.

Basic:

Blip;
Dialogflow;
WordPress;