Michele Fraga Spadini

UX Writer | Conversational Designer & IA

Welcome to my portfolio!

Know more about me, my values and my work

Who I'm:

UX Writer and Conversational Experience Designer working on AI-driven digital products such as chatbots, voicebots, and applications.

Focused on designing clear, accessible, and reliable conversational experiences at the intersection of UX, AI, and business, with strong attention to scalability and real-world impact.

Communication, trust, and empathy guide professional practice and collaboration.

Communication

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Trust

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Empathy

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My portfolio:

Personal and volunteer projects:

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Skills:

UX Writing:

Creating microcopies and conversational journeys focused on clarity, accessibility, and context, guiding users throughout the experience and reducing ambiguities.

Conversational Design:

Structuring conversational flows for chatbots and virtual assistants, considering intent, exceptions, tone of voice, and business objectives.

Generative Curation:

Curating conversational experiences based on generative AI, focusing on refining responses, controlling context, and preventing ambiguities and hallucinations in production environments.

Collaborative Action:

Integrated work with UX, Product, Development teams and stakeholders, contributing from discovery to the continuous improvement of solutions.

Tools:

Conversational Design:

• Development of conversational flows

• Chatbot curation

• NLP and NLU

• Chatbots and voicebots with generative AI

UX Writing:

• Usability and readability testing

• CSD Matrix

• Double Diamond

Design and Prototyping:

• Figma

• Miro

• Whimsical

AI Models:

• ChatGPT

• Copilot

• Gemini

• DeepSeek

• Bing

• Perplexity