Michele Fraga Spadini
Michele Fraga Spadini
UX Writer | Conversational Designer & AI
Helping companies improve their Digital Communication
Welcome to my portfolio!
Know more about me, my values and my work
Who I'm:
UX Writer and Conversational Experience Designer working on AI-driven digital products such as chatbots, voicebots, and applications.
Focused on designing clear, accessible, and reliable conversational experiences at the intersection of UX, AI, and business, with strong attention to scalability and real-world impact.
Communication, trust, and empathy guide professional practice and collaboration.
Communication
Trust
Empathy
Services
Whether it's organizing customer service, creating content, or improving communication with clients, my focus is simple: to streamline processes and increase conversions .
Automated Service
I structure customer service flows and automated responses to streamline contact with clients, reduce response time, and prevent lost opportunities.
Ideal for businesses that receive many messages and want more organization and efficiency in customer service.
Social Media
I create strategic content for social media, including post ideas, captions, and communication direction.
Focus on increasing engagement, strengthening digital presence, and generating connection with the audience.
Texts that Convert
I develop clear and persuasive copy for various customer touchpoints, such as bios, automated messages, landing pages, and onboarding.
The goal is to transform communication into action = engagement, contact, or sales.
Skills:
UX Writing:
Creating microcopies and conversational journeys focused on clarity, accessibility, and context, guiding users throughout the experience and reducing ambiguities.
Conversational Design:
Structuring conversational flows for chatbots and virtual assistants, considering intent, exceptions, tone of voice, and business objectives.
Generative Curation:
Curating conversational experiences based on generative AI, focusing on refining responses, controlling context, and preventing ambiguities and hallucinations in production environments.
Collaborative Action:
Integrated work with UX, Product, Development teams and stakeholders, contributing from discovery to the continuous improvement of solutions.
Tools:
Conversational Design:
• Development of conversational flows
• Chatbot curation
• NLP and NLU
• Chatbots and voicebots with generative AI
UX Writing:
• Usability and readability testing
• CSD Matrix
• Double Diamond
Design and Prototyping:
• Figma
• Miro
• Whimsical
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AI Models:
• ChatGPT
• Copilot
• Gemini
• DeepSeek
• Bing
• Perplexity