UX Writing - Registration Flow (PT/EN)

This project involved research and benchmarking in the tourism sector, focusing on airline and bus ticket apps.

I developed microcopies and improved the tone of voice, making it more user-friendly, and created microcopies with consistency, simple vocabulary, inclusiveness, and in two languages, Portuguese and English.

The text's characteristics are:
- Easy to understand, with a readability test result of 70/100;
- Inclusion, using gender-neutral terms and avoiding sensitive words such as "See" or "Click".
- Consistency in the use of verbs, maintaining the use of the same terms and verbs in the infinitive, creating a greater impression of proximity and flexibility than the use of imperative verbs.

The main impacts of these changes are:
- Greater connection between users and the brand;
- Social impact, including people of all genders, visually impaired people, and foreigners, such as tourists, immigrants, and/or refugees who do not yet have Brazilian documents.;
- Economic impact, increasing the profit generated with the possibility of use and completion of purchases by more users.